Encapsulated Case Studies

$18 million venture funded manufacturer and direct to consumer distributor of frozen premium meals and food. Arich expanded catalog from 16 to 32 pages and integrated the web site for a seamless branded experience.

Result: Sales increased 40% on reduced circulation, printing costs were reduced more than 20% and revenue per catalog rose 25%. These improvements helped to secure the next round of venture funding of more than $2.5 million.

Privately held company of dietary supplements and topical pain cream marketing through direct mail, infomercials and e-retailing. Arich developed an infomercial for top selling nutraceutical pain cream, Vital Therapy with Copper

Result: Over the past two years over 500,000 tubes have been sold, over $6 million in media spent generating $15 million in gross sales. Net profit has exceeded $3 million dollars.

$100 million low carb brand and distributor of foods and vitamins selling multi-channel direct to consumer including retail, catalog and internet. Arich expanded and integrated the Direct to Consumer division and improved catalog, website creative and merchandising.

Result: Sharply increased operational efficiencies of contact center by hiring outsourced provider. Sales catapulted 5 times from $5 million to $25 million in two years, while significantly reducing customer acquisitions costs.

Leading e-retailer of luxury products, foods and gifts drop shipped direct from the manufacturer. Arich created distribution agreements with leading food retailers including Caviarteria, Dean & Deluca and Fauchon.

Result: Food sales became Luxury Finder.com’s leading revenue generator, with more than $2 million in sales.

$40 million dollar public company specializing in branded OTC diabetic products. Arich developed and launched the leading diabetic multi-vitamin on the market Multi-Betic, foot cream DiabetiDerm and sugar substitute DiabetiSweet.

Result: The product line is now in all mass and chain drug generating over $14 million in wholesale revenue.

Privately held $1 billion dollar Japanese OTC, Medical and Pharmaceutical manufacturer, distributor and licensor of leading brands and products for drugstores. Kobayashi was looking to enter U.S. market and also move U.S. branded products into its pipeline in Asia. Arich identified major U.S. consumer brands for review by CEO and New Product Team in Japan for licensing deals, joint-venture, import, master distribution and technology transfer. Managed all relationships from initial contact through deal completion, developing distribution and import deals with Block Drugs and other major HBA manufacturers to move products into Japan.

Result: Generated over $100 million in annual volume for American consumer products in Japan, including Sweet ‘N Low, Kendall Futuro, Blistex, Lysol, Odor Eater, and Polident/Poligrip.

Leading retail catalog agency whose clients included 1- 800 Flowers, Talbots and Fortunoffs. Arich created "turnkey" Consulting Affiliate Network to offer broader range of consulting services to meet emerging client needs and differentiate agency from competition. Consulted many of the clients and expanded the range of services and increasing billings and commissions.

Result: Network was grown to include 14 supplier partners and has resulted in a 20% increase in agency billings.

Emerging applications service provider ASP for end-to-end order management of multi-channel Direct Commerce SME’s (small to medium enterprises). Arich was contracted to handle strategic and business development and implementing marketing and sales strategy.

Result: Company signed over 15 clients in two years and was acquired by Commercialware a leading enterprise order management company for retailers.

Public company with $200 million in sales selling over 25,000 skus to drugstores. Arich spun specialized business units out of Moore’s medical supply business including veterinary, podiatry, EMS, pediatrics and chiropractic, among others. Developed direct-mail program, created catalogs and ran outbound telemarketing call center for these businesses

Result: Brought in over $20 million in incremental revenues over first 18 months. Today, Moore Medical is market leader in several of these tangential markets.